Most people work in front of a monitor. Day after day a lot of advertisements come to our face if needed or not. What’s happening if we have a choice what advertisement is important for us and what is not? That’s what the IRL adblocker glass is for.
When Scott Blew engineer was walking down the street and he must have watched advertising around him, so he decided he wants a change. He wants to choose what advertisement he will look and what not.
The idea comes from the material, what the American Steelcase developed: LEDs and LCDs cannot be seen through this layer of glass.
If you like some more information about that, here is the trailer:
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